to remove filtersThe Work: Private view
23 Nov 2007
via DM, online 5. ORANGE Project: Orange "gold spot" Client: Rachel Macbeth, head of advertising ...
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WWAV picks up £8m European Viagra account
29 Nov 2007 | by Kate Nettleton
The agency scooped the business following a final two-way shoot-out against Tullo Marshall Warren. Pfizer s Paris-based pan-European marketing team handled the pitch. WWAV Rapp Collins will now take responsibility for all print, press, DM and online activity for the drug. Until recently, Viagra has only ...
The Week: DM Reviews - Diabetes UK calls pitch
16 Nov 2007
Diabetes UK has kicked off a search for a direct marketing agency as part of a plan to double its revenue and supporter base over the next three years. Planned work will include online, radio, outdoor and press. The incumbent, The Gate, has been asked to repitch.
Close-Up: Live Issue - Is the DM industry 'green' enough?
09 Nov 2007 | by Kate Nettleton
Are DM agencies doing enough to fight off criticism over their 'green' stance?...criticism over environmental pollution. With The Environment Council condemning the DM industry ... the environmental impact the DM industry has, as evidence of its commitment. The Advertising Association is also ... environmental behaviour without hampering economic activity." And, given that the DM industry contributes £43 ...
The Week: DM Reviews - DM shops to target donors
26 Oct 2007
The Children's Society has appointed Claydon Heeley and MC&C, a direct response media specialist agency, to handle its Christmas donor recruitment campaign, after a competitive pitch. The campaign, "batteries not included", will launch on 1 November and aims to show that the best things about Christmas...
The Work: Private view
26 Oct 2007
toilets" have given the DM boys their mailing idea for Practical Action (3). Thankfully, and I think ... celebrity advertising that isn't as fresh as it could be. I'm not sure I'd bet on it. If the DM pack ...
The Work: New Campaigns - UK
26 Oct 2007
. WAITROSE - AUTUMN DM PACK CREDITS Project: Autumn DM pack Client: Neil Stead, marketing manager, direct ...
Talk of the site: dead ants, Postman Pat and Olympics
19 Oct 2007 | by Bill Britt
in DM would surely affect the Royal Mail as you pointed out, it may just mean a scaling back ... redundancies Alex. If DM reduced significantly, daily collections and deliveries would be under threat ... that DM brings. Waste aside, the modern consumer must come to accept that if they want to watch TV ...
Rapier wins small business DM task
18 Oct 2007 | by Staff
The agency scooped the business following a four-way shoot-out against Publicis Dialog, Partners Andrews Aldridge and Claydon Heeley. The pitch process was handled by COI. The four-year contract will see Rapier take responsibility for producing traditional DM communications as well as some online ...
WWF appoints Kitcatt Nohr, Trinity and i-Level
15 Oct 2007 | by Kate Nettleton
The agencies won the business following a pitch handled by Agency Insight. The agency will now take responsibility for producing traditional direct marketing as well as television and print ads. The Omnicom-owned incumbents DDB and WWAV Rapp Collins, which handled the advertising, DM and media accounts ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
