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The Work: New Campaigns - UK

are of the green-fingered persuasion, Proximity created a gardening-themed mailer for the Golf Plus model. The DM ... is the "friend" that will take care of everything else. WAITROSE - CHRISTMAS DM PACK CREDITS Project: Waitrose Christmas DM pack Client: Nikky Gamble, assistant marketing manager, Waitrose Brief: Encourage ...

The Work: New Campaigns - UK

: DM, online THE LOWDOWN Royal Mail is launching a DM and online campaign that shows businesses ... in their integrated marketing drives. The campaign begins with a DM pack designed to look like a computer desktop ... experience will then receive a final DM pack containing a hand-crafted Mr Complete, personalised ...

Intimis rolls out personalised DM campaigns

LONDON - Direct marketing provider Intimis is rolling out a system that allows firms to better track how potential customers respond to their campaigns.

The Work: Private view

Exposure: Viral 3. SKODA Project: Skoda Fabia DM launch campaign Client: Sarah Chapman, direct ...

The Work: New Campaigns - UK

: PHD Photographer: Gary Simpson Exposure: DM, posters THE LOWDOWN BBC TV Licensing ...

OgilvyOne beats Rapier to £35m British Gas DM business

OgilvyOne has landed British Gas' consolidated direct marketing account, worth an estimated £35 million. The agency won the business following a final shoot-out against Rapier.

BP hunts agency to push green credentials

The decision poses a threat to Ogilvy s eight-year grip on the consolidated business. The pitch, for BP s social responsibility DM business, is being overseen by the Haystack Group. BP centralised its global creative and media into WPP s Ogilvy Mather and MindShare in 1999, DM was added, to OgilvyOne ...

TalkTalk Business appoints WDMP for customer acquisition

the skills it has so far developed to a different business market. Dave Palmer, DM manager at TalkTalk ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.