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Government PR spend rises amid ad decline

spend on ads, DM and other marketing techniques is to fall, according to projections....The latest Central Office for Info rmation (COI) figures reveal projected spend for the PR and sponsorship division for 2006/07 is 24.5m up from 2005/06 s actual spend of 23.7m. This contrasts with a cut in other spending on ads, DM, broadcasting, publications, research and regional news service ...

Results Europe rebrands to Marketing Databasics

The rebrand follows the integration of the two company s staff and core businesses. Results Europe, which was acquired as part of the purchase of Wegener DM UK last year, was then quickly sold to Indicia earlier this month, where it will now operate under the Marketing Databasics name. David Perkins, chief ...

Publicis will use Digitas move to extend global reach

group a step closer. Digitas is the holding company for DM and digital firm Digitas, Modem Media ...

Movers: Appointment at The Direct Marketing Association

for the DM industry such as the environment, expertise and engagement. The new deputy chairman will be David ...

New-Business Rankings: 26 January 2007

Sportswear DM AGENCIES 1 1 Craik Jones 4.0 - 4.0 1 ...

Grey on alert as Nokia calls ad review

-the-line marketing account in support of its new brand positioning. It has already approached a number of UK DM ...

The Work: Private view

Production company: Another Film Company Exposure: TV, outdoor, press, online, DM 5. OPTIONS Project ...

The Work: New campaigns - UK

-production: Soho Studios Exposure: National TV, press, outdoor, online, DM THE LOWDOWN PruHealth is taking ...

Prospect Swetenhams in sweeping restructure

role is filled by James Horsburgh, who recently joined from Wegener DM where he was head of product ... and has previously worked in marketing for Wegener DM, Dunnhumby and CACI. If you have an opinion ...

Media: Chatter

"Main media advertising doesn't look dead. Companies see that they have to take a cross-media approach. They're looking to support internet and DM with old-fashioned TV exposure." - Chris Williamson, the man behind the Bellwether Report, on an apparent revival for TV "I worked for a guy for three years ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.