31 Jan 2007
| by Sarah Robertson
spend on ads, DM and other marketing techniques is to fall, according to projections....The latest Central Office for Info rmation (COI) figures reveal projected spend for the PR and sponsorship division for 2006/07 is 24.5m up from 2005/06 s actual spend of 23.7m. This contrasts with a cut in other spending on ads, DM, broadcasting, publications, research and regional news service ...
30 Jan 2007
| by by Alex Donohue
The rebrand follows the integration of the two company s staff and core businesses. Results Europe, which was acquired as part of the purchase of Wegener DM UK last year, was then quickly sold to Indicia earlier this month, where it will now operate under the Marketing Databasics name. David Perkins, chief ...
26 Jan 2007
| by by Mark Banham
group a step closer. Digitas is the holding company for DM and digital firm Digitas, Modem Media ...
26 Jan 2007
for the DM industry such as the
environment, expertise and engagement. The new deputy chairman will be
David ...
26 Jan 2007
Sportswear
DM AGENCIES
1 1 Craik Jones 4.0 - 4.0 1 ...
26 Jan 2007
| by Noel Bussey
-the-line marketing account in support of its
new brand positioning. It has already approached a number of UK DM ...
26 Jan 2007
Production company: Another Film Company
Exposure: TV, outdoor, press, online, DM
5. OPTIONS
Project ...
26 Jan 2007
-production: Soho Studios
Exposure: National TV, press, outdoor, online, DM
THE LOWDOWN PruHealth is taking ...
25 Jan 2007
| by by Daniel Farey-Jones
role is filled by James Horsburgh, who recently joined from Wegener DM where he was head of product ...
and has previously worked in marketing for Wegener DM, Dunnhumby and CACI. If you have an opinion ...
19 Jan 2007
"Main media advertising doesn't look dead. Companies see that they have
to take a cross-media approach. They're looking to support internet and
DM with old-fashioned TV exposure." - Chris Williamson, the man behind
the Bellwether Report, on an apparent revival for TV "I worked for a guy for three years ...