21 Dec 2007
to maximise return on investment from their DM campaigns. Fortunately, innovative developments in direct media ...
, year-on-year growth of 41%. And it s clear that DM and online together make a powerful combination ...
eliciting a response from as many people as possible. The sector is trying harder than ever to establish DM ...
19 Dec 2007
Atkinson.
Clients include Barclays, Tesco, BSkyB. Predominantly DM. Member
DMA, IPA. www ...
.
Clients include Nissan Europe, T-Mobile. Predominantly DM. Member
DMA. www.tmw.co.uk
4 Gyro ...
TSB, Arla Foods, BT. Predominantly DM. Member
DMA, MCCA, ISP. www.carlsondigital.com
Arc ...
14 Dec 2007
, was by far the most awarded DM campaign of 2007,
achieving a gold and silver at the Campaign Direct Awards ...
14 Dec 2007
| by Claire Beale, editor, Campaign
through Media, DM and Digital, to the
best advertisers and campaigns, and the world's premier networks ...
14 Dec 2007
talent around, and represented the only formidable
force in the DM industry. For OgilvyOne, 2007 marked a ...
and went on to bag several top accolades while pushing the
boundaries of the traditional DM format. Its ...
at the Campaign Direct Awards, but it also went on to ensure the UK DM
industry received international recognition ...
14 Dec 2007
| by John Tylee
business. (Only Rapier's
capture of Lloyds TSB's £40 million consolidated DM account came
close to matching ...
13 Dec 2007
| by Staff
talent around, and represented the only formidable force in the DM industry. For OgilvyOne, 2007 marked a ...
sceptics wrong and went on to bag several top accolades while pushing the boundaries of the traditional DM ...
it secure top honours at the Campaign Direct Awards, but it also went on to ensure the UK DM industry ...
13 Dec 2007
| by Staff
employed some of the best talent around, and represented the only formidable force in the DM industry ...
and went on to bag several top accolades while pushing the boundaries of the traditional DM format. Its ...
at the Campaign Direct Awards, but it also went on to ensure the UK DM industry received international recognition ...
07 Dec 2007
Time Warner's AOL has called a review of its direct marketing account. The account involves marketing for the portal side of the business, which was separated from the UK and European ISP and broadband business after Time Warner sold it to Carphone Warehouse in October 2006.
07 Dec 2007
marketing activity and
media spend across radio, outdoor and DM. ...