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Getting the best from budgets in belt-tightening 2008

to maximise return on investment from their DM campaigns. Fortunately, innovative developments in direct media ... , year-on-year growth of 41%. And it s clear that DM and online together make a powerful combination ... eliciting a response from as many people as possible. The sector is trying harder than ever to establish DM ...

Marketing League Table: Direct marketing leagues

Atkinson. Clients include Barclays, Tesco, BSkyB. Predominantly DM. Member DMA, IPA. www ... . Clients include Nissan Europe, T-Mobile. Predominantly DM. Member DMA. www.tmw.co.uk 4 Gyro ... TSB, Arla Foods, BT. Predominantly DM. Member DMA, MCCA, ISP. www.carlsondigital.com Arc ...

Campaign Annual 2007: Top 10 DM Creative Directors

, was by far the most awarded DM campaign of 2007, achieving a gold and silver at the Campaign Direct Awards ...

Campaign Annual 2007: Editorial

through Media, DM and Digital, to the best advertisers and campaigns, and the world's premier networks ...

Campaign Annual 2007: Direct Agency of the Year - OgilvyOne

talent around, and represented the only formidable force in the DM industry. For OgilvyOne, 2007 marked a ... and went on to bag several top accolades while pushing the boundaries of the traditional DM format. Its ... at the Campaign Direct Awards, but it also went on to ensure the UK DM industry received international recognition ...

Campaign Annual 2007: That was the year that was - Adland's 2007

business. (Only Rapier's capture of Lloyds TSB's £40 million consolidated DM account came close to matching ...

OgilvyOne picks up Campaign's Direct Agency of the Year award

talent around, and represented the only formidable force in the DM industry. For OgilvyOne, 2007 marked a ... sceptics wrong and went on to bag several top accolades while pushing the boundaries of the traditional DM ... it secure top honours at the Campaign Direct Awards, but it also went on to ensure the UK DM industry ...

OgilvyOne picks up Direct Agency of the Year award

employed some of the best talent around, and represented the only formidable force in the DM industry ... and went on to bag several top accolades while pushing the boundaries of the traditional DM format. Its ... at the Campaign Direct Awards, but it also went on to ensure the UK DM industry received international recognition ...

The Week: DM Reviews - AOL kicks off DM pitch

Time Warner's AOL has called a review of its direct marketing account. The account involves marketing for the portal side of the business, which was separated from the UK and European ISP and broadband business after Time Warner sold it to Carphone Warehouse in October 2006.

Thomson Local in DM agency search

marketing activity and media spend across radio, outdoor and DM. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.