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Opinion: Surprisingly, integration is still a hot topic

One significant reason is the redundancies faced by both agencies and client marketing departments -- take for example the recent situation at Channel 4. With these widespread threats, can a client get value for money by employing separate DM, display online media, offline media and search-only agencies ...

Co-op releases nativity-based Christmas TV spot

Exposure TV, Online, Outdoor, VOD, Radio, Press, DM, Inserts, POS, Merchandising ...

Marketing's Forward Feature List 2009

: Market research 25 March Digital report: Search April 1 April DM/SP Leagues ... Special report: DM Field Marketing Supplement May 6 May Contact Centre Leagues 13 ...

Annual: Top 10 DM Campaigns

morning. Rory Sutherland called it "one of the biggest ideas in DM in years", and you get the feeling ... from Virgin Atlantic. This campaign created a buzz like very few DM packs had before. Agency: Matter Media Writer/art director: Tim Milne 2. Lotus Evora, 'faceless people' How many DM campaigns ...

Annual: Top 10 DM Creative Directors

Dressed list, but we're afraid that he'll have to settle instead for deservedly being one of DM's best ...

Annual: Top 10 Suits

Proximity. He's hard-working, effective and second to none at picking up new DM business. ...

Annual: Top 10 things to forget

(notably Land Rover and Orange) depart but marked a sad day for the UK DM industry, which lost one of its ...

John Lewis launches DM campaign for Christmas

LONDON - John Lewis has launched a direct marketing campaign to promote Christmas shopping.

Hotline: Carphone Warehouse appoints Lida and Table 19

The Carphone Warehouse has appointed Lida and Table 19 to handle its DM business. The agencies

New-Business Rankings: 5 December 2008

20.0 - 20.0 1 Sky (online) DM ACCOUNTS 1 1 Chemistry ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.