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DM industry invited to define role in digital age

LONDON - Direct marketing agency Entire has set up a website called 'What is DM?', which invites...to the mast. To deliver clarity to agencies and clients. To establish a fresh, new definition of DM ...

Asthma UK appoints DMS for spring DM campaign

LONDON - Asthma UK has appointed DMS to create an integrated direct mail and online campaign...The health charity is looking to re-engage lapsed supporters and those who have requested information. Jane Moore, account director at DMS, said: "Central to the campaign will be understanding ... appointed DMS based on our chemistry, as well as their experience in delivering effective campaigns ...

New-Business Rankings: 5 December 2008

20.0 - 20.0 1 Sky (online) DM ACCOUNTS 1 1 Chemistry ...

LBi and Tequila\ share £4m Electrolux DM account

LONDON - Electrolux has split its £4 million pan-European below-the-line business between LBi and Tequila\.

Creatives harvested in viral for South West ad industry

home juicing kit and a DM campaign. The 'Harvest' viral film shows how creatives are grown ...

The Week: DM Reviews - Digital UK hunts DM agency

Digital UK, the body in charge of controlling the transition between analogue and digital television, is seeking a direct marketing agency to handle its £1.5 million account. The successful agency will handle the business, which is currently held by Rapier, from March 2009 until October 2012.

New-Business Rankings: 28 November 2008

20.0 - 20.0 1 Sky (online) DM ACCOUNTS 1 1 Chemistry ...

The Work: Private view

-fashioned. The envelope arrives from Campaign and it's full of six DVDs. Nothing online or digital. No DM. For that matter ...

New-Business Rankings: 14 November 2008

Diffiniti 20.0 - 20.0 1 Sky (online) DM ACCOUNTS 1 1 ...

The Work: Private View

director: Duncan Gray Designer: Lisa Boxshall Exposure: DM, online 5. THE ROYAL BRITISH LEGION ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.