to remove filtersWon Report ranks Proximity network top for DM
16 Dec 2008 | by Daniel Farey-Jones
LONDON - The Won Report has named Proximity as the world's most awarded direct marketing network and Germany as the most awarded country.
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Opinion: Surprisingly, integration is still a hot topic
22 Dec 2008 | by Kevin Murphy
One significant reason is the redundancies faced by both agencies and client marketing departments -- take for example the recent situation at Channel 4. With these widespread threats, can a client get value for money by employing separate DM, display online media, offline media and search-only agencies ...
DM industry invited to define role in digital age
12 Dec 2008 | by Dan Leahul
LONDON - Direct marketing agency Entire has set up a website called 'What is DM?', which invites...to the mast. To deliver clarity to agencies and clients. To establish a fresh, new definition of DM ...
Annual: Top 10 DM Campaigns
12 Dec 2008
morning. Rory Sutherland called it "one of the biggest ideas in DM in years", and you get the feeling ... from Virgin Atlantic. This campaign created a buzz like very few DM packs had before. Agency: Matter Media Writer/art director: Tim Milne 2. Lotus Evora, 'faceless people' How many DM campaigns ...
Annual: Top 10 DM Creative Directors
12 Dec 2008
Dressed list, but we're afraid that he'll have to settle instead for deservedly being one of DM's best ...
Asthma UK appoints DMS for spring DM campaign
10 Dec 2008 | by Jacquie Bowser
LONDON - Asthma UK has appointed DMS to create an integrated direct mail and online campaign...The health charity is looking to re-engage lapsed supporters and those who have requested information. Jane Moore, account director at DMS, said: "Central to the campaign will be understanding ... appointed DMS based on our chemistry, as well as their experience in delivering effective campaigns ...
John Lewis launches DM campaign for Christmas
05 Dec 2008 | by Joe Thomas
LONDON - John Lewis has launched a direct marketing campaign to promote Christmas shopping.
Hotline: Carphone Warehouse appoints Lida and Table 19
05 Dec 2008
The Carphone Warehouse has appointed Lida and Table 19 to handle its DM business. The agencies
New-Business Rankings: 5 December 2008
05 Dec 2008
20.0 - 20.0 1 Sky (online) DM ACCOUNTS 1 1 Chemistry ...
LBi and Tequila\ share £4m Electrolux DM account
04 Dec 2008 | by Matt Williams
LONDON - Electrolux has split its £4 million pan-European below-the-line business between LBi and Tequila\.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
