WPN founder John Watson started up WWAV with Albert and decided to support the Princess Alice hospice where his friend passed away in the spring by contributing creative work for its Christmas appeal. Watson said: "Chris made what I think was a massive contribution to make DM a more respectable medium ...
DMS have created a direct mail pack which rolls out this week, targeting existing donors in an attempt to raise funds for work over the winter months. The pack asks donors for a cash donation of 15, enough to provide one person with emergency accommodation, or 30, which will provide an emergency room ...
Agency Register (AAR) reported a decline of 40% in the amount of purely offline direct marketing (DM ... saying they revised DM budgets downwards by 5% in Q3. But while spend on the primary DM channel ... the DM's targeting insight was right." Integrating media The integration of offline DM with online ...
LONDON - International children's charity Save the Children has appointed Whitewater to handle its direct marketing account.
AGENCIES Lexus appoints Trinity Lexus, the car maker, has hired Trinity Communications to work on planning across its 17m media spend. ZenithOptimedia is retained as Lexus' media agency, but Trinity will work alongside it on bringing together its communications across digital, brand and DM. Butlins gives ...
of this year. Total spend includes DM, internet (to July 2008), outdoor, press, radio and TV ...
is handled by Rapier, which picked up the account last year, while Oglivy One handles Halifax's DM business ...
-chairman of Ogilvy Group UK, said: "In my opinion this is one of the biggest ideas in DM for years." Bill Gosbee, a ...
, invigorating the channel and educating the market on what DM can offer brand advertisers, and its role in a multi-channel world. DM has a proven capability in one-to-one, long-term customer relationships, but can be used to great effect as part of a multimedia brand campaign. A recent study by Tilt identified that DM ...
interest in shaking off that image and proving DM can be a more sophisticated method of communication ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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