16 Dec 2008
| by Daniel Farey-Jones
LONDON - The Won Report has named Proximity as the world's most awarded direct marketing network and Germany as the most awarded country.
12 Dec 2008
| by Dan Leahul
LONDON - Direct marketing agency Entire has set up a website called 'What is DM?', which invites...to the mast. To deliver clarity to agencies and clients. To establish a fresh, new definition of DM ...
12 Dec 2008
morning. Rory Sutherland called it "one of the
biggest ideas in DM in years", and you get the feeling ...
from Virgin Atlantic. This campaign created a
buzz like very few DM packs had before. Agency: Matter Media Writer/art director: Tim Milne 2. Lotus Evora, 'faceless people' How many DM campaigns ...
12 Dec 2008
Dressed list, but
we're afraid that he'll have to settle instead for deservedly being one
of DM's best ...
10 Dec 2008
| by Jacquie Bowser
LONDON - Asthma UK has appointed DMS to create an integrated direct mail and online campaign...The health charity is looking to re-engage lapsed supporters and those who have requested information. Jane Moore, account director at DMS, said: "Central to the campaign will be understanding ...
appointed DMS based on our chemistry, as well as their experience in delivering effective campaigns ...
05 Dec 2008
| by Joe Thomas
LONDON - John Lewis has launched a direct marketing campaign to promote Christmas shopping.
04 Dec 2008
| by Matt Williams
LONDON - Electrolux has split its £4 million pan-European below-the-line business between LBi and Tequila\.
02 Dec 2008
| by Matt Williams
LONDON - Carphone Warehouse has appointed Lida and Table 19 to handle its direct marketing account.
02 Dec 2008
| by Matt Williams
their Christmas food shopping early, in a new DM campaign for Sainsbury's.
28 Nov 2008
Digital UK, the body in charge of controlling the transition between analogue and digital television, is seeking a direct marketing agency to handle its £1.5 million account. The successful agency will handle the business, which is currently held by Rapier, from March 2009 until October 2012.