to remove filtersWon Report ranks Proximity network top for DM
16 Dec 2008 | by Daniel Farey-Jones
LONDON - The Won Report has named Proximity as the world's most awarded direct marketing network and Germany as the most awarded country.
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Opinion: Surprisingly, integration is still a hot topic
22 Dec 2008 | by Kevin Murphy
One significant reason is the redundancies faced by both agencies and client marketing departments -- take for example the recent situation at Channel 4. With these widespread threats, can a client get value for money by employing separate DM, display online media, offline media and search-only agencies ...
DM industry invited to define role in digital age
12 Dec 2008 | by Dan Leahul
LONDON - Direct marketing agency Entire has set up a website called 'What is DM?', which invites...to the mast. To deliver clarity to agencies and clients. To establish a fresh, new definition of DM ...
Asthma UK appoints DMS for spring DM campaign
10 Dec 2008 | by Jacquie Bowser
LONDON - Asthma UK has appointed DMS to create an integrated direct mail and online campaign...The health charity is looking to re-engage lapsed supporters and those who have requested information. Jane Moore, account director at DMS, said: "Central to the campaign will be understanding ... appointed DMS based on our chemistry, as well as their experience in delivering effective campaigns ...
Creatives harvested in viral for South West ad industry
04 Dec 2008 | by Darren Davidson
home juicing kit and a DM campaign. The 'Harvest' viral film shows how creatives are grown ...
WPN donates work in memory of Chris Albert
02 Dec 2008 | by Daniel Farey-Jones
WPN founder John Watson started up WWAV with Albert and decided to support the Princess Alice hospice where his friend passed away in the spring by contributing creative work for its Christmas appeal. Watson said: "Chris made what I think was a massive contribution to make DM a more respectable medium ...
YMCA England launches Christmas appeal
14 Nov 2008 | by Jacquie Bowser
YMCA is using its retained charity fundraising agency DMS to design a direct mail pack targeting ... want to reach. Our Christmas appeal will help us do just that." The DM pack will be delivered this week. Mark Collins, account director at DMS, said: "We've designed a mail piece to show the dangers ...
Opinion: How independent is independent?
10 Nov 2008 | by Simon Lawrence
factor in any DM campaign. Above all else, clients need to know that their chosen consultant is truly ...
US election marketing techniques to cross Atlantic
03 Nov 2008 | by Noelle MacElhatton
LONDON - DM and digital pundits predict UK politicians will seek to adopt the digital marketing
Clash Media selects Datahold for B2C database
29 Oct 2008 | by Nikki Sandison
important launch for us and we feel confident it will become one of the leading suppliers of B2C data for DM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
