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John Lewis launches DM campaign for Christmas

LONDON - John Lewis has launched a direct marketing campaign to promote Christmas shopping.

YMCA mailer reminds public of homeless people

DMS have created a direct mail pack which rolls out this week, targeting existing donors in an attempt to raise funds for work over the winter months. The pack asks donors for a cash donation of 15, enough to provide one person with emergency accommodation, or 30, which will provide an emergency room ...

Digital & Direct: Forces charity appoints DMS

DMS to target affluent donors....The charity, which provides support to 50,000 past and present servicemen and women and their families, is aiming to boost donations by encouraging benefactors to shift from making one-off cash donations to regular signing up to give regular monthly payments. DMS has been briefed to create a mail ...

Andrew Walmsley on Digital: The truth about integration

and integration, however, and plenty of DM agencies still exist separately. Does this mean the work ...

Digital & Direct: Digital choice - World Vision

World Vision, a leading relief and development agency, has produced a DM pack that contains a real...and arresting DM piece. I don't have children, but that doesn't detract from the thought that having to drink ...

Direct brief: Cats Protection appoints DMS

Cats Protection, the feline welfare charity, has appointed DMS to handle its direct marketing after

Castle Cover awards DM account to Walker Agency

LONDON - Household insurance provider Castle Cover has appointed Walker Agency to handle its advertising and direct marketing accounts.

Design: Design agency leagues - Marketing league table

, 24% advertising, 6% DM. Clients include Asthma UK, Learning Skills Council ...

Direct marketing leagues tables show industry convergence

years - engagement, immediacy. The future for the DM agencies is very bright because the thinking ...

IFAW mounts ivory ban lobbying campaign

The mailing, which breaks on 14 March and has been created by direct agency DMS, asks supporters to send an action card to the minister for biodiversity, Joan Ruddock MP, to prevent China from being able to trade legally in ivory. According to IFAW, an agreement has made been by the Convention ...

 

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