22 Dec 2008
| by Kevin Murphy
One significant reason is the redundancies faced by both agencies and client marketing departments -- take for example the recent situation at Channel 4. With these widespread threats, can a client get value for money by employing separate DM, display online media, offline media and search-only agencies ...
17 Dec 2008
| by Noelle McElhatton
Welcome to the second issue of DM Media Digest, Marketing Direct's round-up of recent stories from.... The Guardian, 11 December 2008 Automotive DM In an article entitled Crunched, autos go for direct,' US weekly DM News reports that ad agencies with auto business have cut back, including Chrysler agency BBDO Detroit which axed 145 jobs. But so far the effect on DM firms is less negative. "We've been ...
17 Dec 2008
| by Sarah Johnson
welcomed by DM postal experts.
16 Dec 2008
| by Daniel Farey-Jones
LONDON - The Won Report has named Proximity as the world's most awarded direct marketing network and Germany as the most awarded country.
16 Dec 2008
| by Noelle McElhatton
LONDON - Proximity Worldwide has been ranked the most awarded direct network in the world, according to The Won Report 2008, days after its UK operation was fired by the BBC from its flagship TV Licensing account.
16 Dec 2008
| by Staff
Exposure TV, Online, Outdoor, VOD, Radio, Press, DM, Inserts, POS, Merchandising ...
15 Dec 2008
| by Daniel Farey-Jones
marketing, click here . To sign up to the Marketing Direct DM Media Digest bulletin, click here . ...
15 Dec 2008
: Market research 25 March Digital report: Search April 1 April DM/SP Leagues ...
Special report: DM Field Marketing Supplement May 6 May Contact Centre Leagues 13 ...
12 Dec 2008
| by Sarah Johnson
Marketing Direct, Haymarket's monthly title for direct and digital marketers, has launched DM..."We did research amongst our readership and what emerged was that readers are keen to know how DM ...
that might be written about in media covering other regions, especially the US." The DM Digest aggregates news, features and opinion referring to DM and digital topics, with links to the original articles ...
12 Dec 2008
| by Dan Leahul
LONDON - Direct marketing agency Entire has set up a website called 'What is DM?', which invites...to the mast. To deliver clarity to agencies and clients. To establish a fresh, new definition of DM ...
to remove filters
