to remove filtersWon Report ranks Proximity network top for DM
16 Dec 2008 | by Daniel Farey-Jones
LONDON - The Won Report has named Proximity as the world's most awarded direct marketing network and Germany as the most awarded country.
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Opinion: Surprisingly, integration is still a hot topic
22 Dec 2008 | by Kevin Murphy
One significant reason is the redundancies faced by both agencies and client marketing departments -- take for example the recent situation at Channel 4. With these widespread threats, can a client get value for money by employing separate DM, display online media, offline media and search-only agencies ...
DM industry invited to define role in digital age
12 Dec 2008 | by Dan Leahul
LONDON - Direct marketing agency Entire has set up a website called 'What is DM?', which invites...to the mast. To deliver clarity to agencies and clients. To establish a fresh, new definition of DM ...
Opinion: How independent is independent?
10 Nov 2008 | by Simon Lawrence
factor in any DM campaign. Above all else, clients need to know that their chosen consultant is truly ...
Clash Media selects Datahold for B2C database
29 Oct 2008 | by Nikki Sandison
important launch for us and we feel confident it will become one of the leading suppliers of B2C data for DM ...
Opinion: Privacy - self regulation or imposed legislation?
23 Oct 2008 | by Nick Fuller
that our view is based on experience of traditional DM where the privacy, suppression and opt out debate ...
OgilvyOne promotes King to chief executive
09 Oct 2008 | by Jacquie Bowser
, which won that year's biggest DM pitch for British Gas. Prior to her arrival at Ogilvy, she worked ...
Opinion: Facing up to the downturn
07 Oct 2008 | by Lucy Edwards
and DM providers should work with other suppliers to deliver the integrated communication solutions ...
Opinion: Tight budgets must equal tighter brand/client relationships
01 Oct 2008 | by Angus Crowther
, be they traditional direct mail, an email or an SMS. By encompassing data, traditional DM and digital in its offering ...
Opinion: Now is the time to invest in the next generation
26 Sep 2008 | by Andy Hunt-Cooke
. Consequently, when things were rosy again, and in particular, the DM industry began to experience growth, a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
