to remove filtersRoyal Mail launches first commercial 'Matter' box initiative
26 Nov 2008 | by Matt Williams
ideas in DM for years." Antony Miller, head of media business development at Royal Mail, said ...
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LBi and Tequila\ share £4m Electrolux DM account
04 Dec 2008 | by Matt Williams
LONDON - Electrolux has split its £4 million pan-European below-the-line business between LBi and Tequila\.
Opinion: Privacy - self regulation or imposed legislation?
23 Oct 2008 | by Nick Fuller
that our view is based on experience of traditional DM where the privacy, suppression and opt out debate ...
Domestic & General hunts DM agency for European task
22 Oct 2008 | by Matt Williams
LONDON - Domestic & General, the appliance protection specialist, is on the hunt for a direct marketing agency to handle its pan-European and Australian accounts.
Trinity lands Lexus media planning job
02 Oct 2008 | by Ian Darby
The media planning agency will provide strategy on media channel use and targeting new customers. ZenithOptimedia is retained as Lexus' media agency, but Trinity will work alongside it on bringing together its communications across digital, brand and DM. Trinity is also expected to work with Lexus' wider roster ...
The Week: DM Reviews - Electrolux kicks off pitch
12 Sep 2008
Electrolux has called a review of its European direct marketing roster, in an attempt to focus more heavily on customer relationship marketing, digital and experiential marketing.
Royal Mail introduces branded objects mail product
04 Sep 2008 | by Daniel Farey-Jones
-chairman of Ogilvy Group UK, said: "In my opinion this is one of the biggest ideas in DM for years." Bill Gosbee, a ...
Ford DM campaign sets physical challenge
29 Aug 2008 | by Staff
LONDON - Brute force is required to experience Ford's new direct mail campaign, which promotes its Ranger vehicles.
Opinion: Levy this - tackling unwanted mail
22 Aug 2008 | by Iain Lovatt
To make matters worse, the government has introduced harsher legislation on the amount of rubbish which can be collected per household. Whether or not the DM industry makes a negative impact on the environment is irrelevant. If we don't do something soon to change consumers' perception of the industry, we ...
Agencies line up for Carphone DM task
14 Aug 2008 | by Matt Williams
and Kitcatt Nohr Alexander Shaw. It is not known if either agency will repitch. WDMP picked up the main DM ... that the company is using the new structure as an opportunity to review its DM arrangements. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
