to remove filtersFord DM campaign sets physical challenge
29 Aug 2008 | by Staff
LONDON - Brute force is required to experience Ford's new direct mail campaign, which promotes its Ranger vehicles.
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Trinity lands Lexus media planning job
02 Oct 2008 | by Ian Darby
The media planning agency will provide strategy on media channel use and targeting new customers. ZenithOptimedia is retained as Lexus' media agency, but Trinity will work alongside it on bringing together its communications across digital, brand and DM. Trinity is also expected to work with Lexus' wider roster ...
Mercedes-Benz creates screwed-up DM campaign
29 Jul 2008 | by Staff
/a Photographer: n/a Exposure: DM ...
BP kicks off pitch for global DM brief
17 Jul 2008 | by Kate Nettleton
will take responsibility for all of BP's DM communications, with an initial focus on BP's appointment as a ...
Agencies line up for £12m Hyundai task
12 Jun 2008 | by Caroline Lovell
Bradley Hepburn, which handled dealership marketing, Carlson Marketing for DM and Oakwood dc, which ...
WCRS ad lauds green credentials of BMW range
06 May 2008 | by Staff
and will be supported by TV, press, outdoor, digital and DM. Digital work is by Dare Digital and Grass Roots Group BDR. DM has been developed by KLP. Suzanne Gray, Advertising Manager at BMW (UK) said: Across ...
DraftFCB targets women with Vauxhall Agila drive
30 Apr 2008 | by Jacquie Bowser
the Agila targets the independent, busy, style-conscious female so it has headlined the DM pack Come ... stylish, sleek and dynamic design -- it is small yet spacious, reliable yet oozes class. The DM has ... ,000 DM packs and 300,000 emails will be sent to customers and prospects, predominantly although ...
Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
years - engagement, immediacy. The future for the DM agencies is very bright because the thinking ...
Weapon 7 nets Mercedes direct work
13 Mar 2008 | by Kate Nettleton
As a result of the realignment, Weapon 7 will ditch its interactive TV positioning and move towards a more integrated proposition that encompasses digital and direct communications. The company has not handled any DM business in the past, but members of its management team, including the managing partner ...
Iris Worldwide lands £20m Hertz Europe account
12 Mar 2008 | by Alex Donohue
of appointing a single agency to handle all of its print, press, DM and digital advertising work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
