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DM industry invited to define role in digital age

LONDON - Direct marketing agency Entire has set up a website called 'What is DM?', which invites...to the mast. To deliver clarity to agencies and clients. To establish a fresh, new definition of DM ...

TV sales house DMS wound up

Europe, a new company owned and set up by DMS owner John de Napoli. De Napoli, managing director of DMS and DMS Europe, said all channels had been paid any outstanding monies owed by DMS: Every channel has been ... , are transferring to DMS Europe. The digital outdoor company, DMS Outdoor also owned by De Napoli, continues ...

Creatives harvested in viral for South West ad industry

home juicing kit and a DM campaign. The 'Harvest' viral film shows how creatives are grown ...

Media: Double Standards - Challenging times for the UK's local newspapers

. Coming to us, we can help them communicate across print display, classified, DM, e-newsletters, web ...

The Work: New Campaigns - UK

, press, outdoor, online, retail, DM THE LOWDOWN O2 is highlighting the benefits of its Priority ...

Insiders' Guide: Dennis Publishing

is commercial director of Dennis Communications, and Anthony White is commercial director of the DMS list ...

The Work: Private View

company: Hungry Man Exposure: National TV 5. BOOKSTART Project: Fathers' fulfilment DM campaign ...

Direct's digital halo effect

Agency Register (AAR) reported a decline of 40% in the amount of purely offline direct marketing (DM ... saying they revised DM budgets downwards by 5% in Q3. But while spend on the primary DM channel ... the DM's targeting insight was right." Integrating media The integration of offline DM with online ...

Planet Media - A speed-read guide to the major developments of the week

AGENCIES Lexus appoints Trinity Lexus, the car maker, has hired Trinity Communications to work on planning across its 17m media spend. ZenithOptimedia is retained as Lexus' media agency, but Trinity will work alongside it on bringing together its communications across digital, brand and DM. Butlins gives ...

Banks and their media accounts

of this year. Total spend includes DM, internet (to July 2008), outdoor, press, radio and TV ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.