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Indicia launches web analytics company e-customermetrics

29 Sep 2008 | by Jacquie Bowser

LONDON - Indicia, the marketing services group set up by former Wegener DM managing director David

Opinion: Now is the time to invest in the next generation

26 Sep 2008 | by Andy Hunt-Cooke

. Consequently, when things were rosy again, and in particular, the DM industry began to experience growth, a ...

Is direct marketing's golden age over?

26 Sep 2008 | by Matt Williams

The answer depends on your interpretation of what DM really entails....into Proximity. The merger meant the loss of another of the industry's "flagship" agencies that made the UK DM ... marketing may be over. Lately, there has been a series of adjustments in the DM marketplace. Clearly there's some soul-searching going on. Just last week, WWAV Rapp Collins, another DM mainstay, announced ...

Agencies line up for Tories' DM account

26 Sep 2008 | by Matt Williams

DM as an effective way to build support and raise funds. In the lead-up to the 2005 general ... their spending on DM, improving turnout by 2 per cent. Of the £17.8 million the Tories spent in the run-up to that election, £4.4 million was spent on DM - an increase of 269 per cent on the sum spent on DM for the 2001 ...

Amway calls pitch for Europe DM brief

26 Sep 2008

The Alticor-owned company, which does not currently have an incumbent DM agency, wants to raise awareness of the Amway brand across Europe, through a number of promotional campaigns and business-to-business marketing. The brief will also incorporate the production of a contract magazine for the brand. One ...

The Week: DM reviews - Axa Direct seeks agency

26 Sep 2008

handled by creative-brief. Axa will also continue to work with its incumbent DM agency, Bray Leino.

Pitch update

26 Sep 2008

But this isn't an industry renowned for the strength of its principles, so it follows that now David Cameron and his crew are in the ascendant, DM agencies are falling over themselves to be included on the Tory shortlist. The AAR is overseeing proceedings. Mother, Publicis and Euro RSCG are suffering ...

New-Business Rankings: 26 September 2008

26 Sep 2008

, Ubisoft, British Motor Show DM ACCOUNTS 1 1 Chemistry 22 ...

Agencies line up for Tories' DM account

25 Sep 2008 | by Matt Williams

DM as an effective way to build support and raise funds. In the lead-up to the 2005 general ... their spending on DM, improving turnout by 2 per cent. Of the 17.8 million the Tories spent in the run-up to that election, 4.4 million was spent on DM - an increase of 269 per cent on the sum spent on DM for the 2001 ...

Amway calls pitch for Europe DM brief

25 Sep 2008 | by Matt Williams

The Alticor-owned company, which does not currently have an incumbent DM agency, wants to raise awareness of the Amway brand across Europe, through a number of promotional campaigns and business-to-business marketing. The brief will also incorporate the production of a contract magazine for the brand. One ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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