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Campaign Annual 2009 - Top 10 DM ads

10 Dec 2009 | by Staff

LONDON - Browse the gallery below to see the top 10 DM campaigns of 2009.

Advertising in the noughties - Top 10 DM campaigns

10 Dec 2009 | by Staff

LONDON - Browse the gallery to view the top 10 DM campaigns of the decade.

Pitch update

04 Dec 2009

the Post Office first called a pitch for its DM account, an appointment is expected to be made. The three ...

Integration Essays: The integration blues

04 Dec 2009 | by Mike Spicer, group managing director at EHS Brann

an integrated through-the-line launch, your DM pieces will have to go to print a month or so earlier. Second, a lot can happen in a month. I can think of several times when a DM campaign integrated perfectly ... later, to one that bore little relation to the line on the soon-to-be mailed DM. So, despite all ...

New-Business Rankings: 4 December 2009

04 Dec 2009

Entertainment, Merlin, Northern Foods DM ACCOUNTS 1 1 Partners Andrews Aldridge 25 ...

Integration Essays: No need to smack

04 Dec 2009 | by Chris Lovell and David Longden

". By combining advertising with digital (and maybe a bit of DM, promotional marketing or PR), they claim to have ...

Integration Essays: It's a philosophy

04 Dec 2009 | by Max Wright, director of strategy at Kindred

agency now a DM agency that also does digital? Does an agency need to work in every possible media ...

BMW calls creative pitch

03 Dec 2009 | by Matt Williams

The AAR has been appointed to handle the process. WCRS, which is part of the Engine Group, has been the incumbent on BMW s advertising business since 1980. Dare has worked on its UK digital account since March last year. The DM incumbent is Euro RSCG KLP, which won the business from Archibald ...

Direct choice: VW Golf

02 Dec 2009 | by Robert Goldsmith, Managing partner, Spinnaker

Clearly the metrics of ROI from such a big-ticket item as a car make the whole thing a bit easier, but how much more might be achieved if other sectors gave the brand a proper airing through DM rather than just focusing on the short-term deal? With its charming visual style and high-quality print values ...

The World: Washington - Agencies line up for Volkswagen DM business

27 Nov 2009

Following Volkswagen's appointment of Deutsch/LA as the lead creative agency on its US ad account, the car-maker is now looking for an agency to handle its £3 million direct marketing work.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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