moved away from the traditional DM agency set up, to a more integrated creative department ...
At the press conference for the Direct Lions, the creative said that because DM was becoming so fragmented, it was offering up the best fodder for the Titanium and Integrated awards. He said: "Other categories, like TV, are formulaic and one-dimensional, while direct is truly innovative." More from Cannes ...
: "It is almost the perfect direct campaign because it started with the simplest and most basic DM ad ...
LONDON - RBS Group, the banking giant which last November was the subject of a £20 billion government bail-out, is holding a pitch to consolidate its below-the-line agency roster.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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