This has been linked to an improvement in business confidence, with surveyed companies reporting that their financial prospects have improved for the first time since the first quarter of last year. DM budgets saw the strongest revisions, while sales promotion budgets were revised upwards for the first time since 2000. Rory ...
of the direct marketing (DM) and sales promotion (SP) industry. There is a land-grab for digital business ... but has expanded its offer to include advertising, digital, DM, design and experiential marketing ... of integrated pitches was up 15.8% on the previous year, according to intermediary AAR. Tony Spong, head of DM ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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