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Pitch update

the Post Office first called a pitch for its DM account, an appointment is expected to be made. The three ...

Integration Essays: The integration blues

an integrated through-the-line launch, your DM pieces will have to go to print a month or so earlier. Second, a lot can happen in a month. I can think of several times when a DM campaign integrated perfectly ... later, to one that bore little relation to the line on the soon-to-be mailed DM. So, despite all ...

New-Business Rankings: 4 December 2009

Entertainment, Merlin, Northern Foods DM ACCOUNTS 1 1 Partners Andrews Aldridge 25 ...

Integration Essays: No need to smack

". By combining advertising with digital (and maybe a bit of DM, promotional marketing or PR), they claim to have ...

Integration Essays: It's a philosophy

agency now a DM agency that also does digital? Does an agency need to work in every possible media ...

The World: Washington - Agencies line up for Volkswagen DM business

Following Volkswagen's appointment of Deutsch/LA as the lead creative agency on its US ad account, the car-maker is now looking for an agency to handle its £3 million direct marketing work.

Pitch update

for the account. Next week, direct marketing agencies will pitch for the DM part of the business, with those going ...

New-Business Rankings: 27 November 2009

HarperCollins, Evening Standard, Kerzner DM ACCOUNTS 1 1 Partners Andrews Aldridge 25 ...

Close-Up: How do you make profit in recession?

to a meeting in Scotland and you need to prepare for it, then go first class." DM AGENCY HEAD - Marc ...

Media Perspective: Technology means one size won't fit all the local markets

that more intimate, direct consumer relationships would be handled by DM or increasingly digital ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.