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Campaign Annual 2009 - Top 10 DM ads

10 Dec 2009 | by Staff

LONDON - Browse the gallery below to see the top 10 DM campaigns of 2009.

Advertising in the noughties - Top 10 DM campaigns

10 Dec 2009 | by Staff

LONDON - Browse the gallery to view the top 10 DM campaigns of the decade.

Draftfcb retains £15 million Post Office DM business

08 Dec 2009 | by Noel Bussey

London - Draftfcb has retained the £15 million direct marketing account for the Post Office.

BMW calls creative pitch

03 Dec 2009 | by Matt Williams

The AAR has been appointed to handle the process. WCRS, which is part of the Engine Group, has been the incumbent on BMW s advertising business since 1980. Dare has worked on its UK digital account since March last year. The DM incumbent is Euro RSCG KLP, which won the business from Archibald ...

WPP shops snare £60m Allianz task

19 Nov 2009 | by Anne Cassidy

DM products, following a four-way pitch against Archibald Ingall Stretton, DraftFCB and Tullo ...

Allianz appoints Grey to £60 million global advertising account

18 Nov 2009 | by Anne Cassidy

Joshua G2 as the lead UK strategic agency for its Cornhill Direct DM products following a four-way pitch ...

Mediaedge:cia wins IPA Effectiveness Grand Prix for Morrisons campaign

09 Nov 2009 | by Staff

, such as magazines, internet, DM as well search and sponsorships. As a result, Maximuscle has generated a payback ... programme with schools and then a national campaign to consumers, featuring TV, print and DM among others ... and cities in the UK giving cab drivers a 1,000 cheque. Combining sales promotion, DM and PR, the campaign ...

PROMOTIONAL FEATURE - Direct marketing round table

15 Oct 2009

was that the recession has brought about the end of an era of inequality and prejudice and that DM s image as the dirty ... , but that has gone. "DM shops used to just adapt from the brand idea, but it goes in both directions now ... agencies," he says. If Becker is right, the Campaign editor, Claire Beale, says, does that mean a DM shop ...

UK online advertising spending overtakes TV

30 Sep 2009 | by Staff

of the market, with press and DM on 18.5 per cent 11.5 per cent respectively. Overall, ad spending fell by 3 ... cent DM: 11.5 per cent Press classified: 11 per cent Outdoor: 4.8 per cent Directories: 4.4 per cent ...

HMRC appoints Rapier to work on VAT DM brief

18 Sep 2009 | by Matt Williams

LONDON - HM Revenue & Customs has appointed Rapier to handle a direct marketing campaign informing businesses about the upcoming rise in VAT.

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