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ScottishPower uses 'Mike the Microwave' to highlight cost savings

09 Sep 2009 | by Fiona Ramsay

and potential customers across Scotland and the north of England, uses TV, outdoor, press, DM and online ...

Carol Smillie fronts World Vision campaign

28 Aug 2009 | by Joe Thomas

September. It spans TV, online, outdoor, press, targeted DM, door drops and PR activity. World Vision ...

PruHealth promotes Matthew Hogan to top marketing role

31 Jul 2009 | by Alex Brownsell

of direct marketing. He will continue to oversee DM in his new role at the health insurance brand. Hogan ...

Waitrose launches DM campaign for essentials

27 May 2009 | by Fiona Ramsay

. The campaign targets existing Waitrose customers. The DM pack's outer, which is illustrated with fresh produce ...

Latest BT ad sees Kris Marshall try to win back on-screen girlfriend

09 Apr 2009 | by Amy Golding

connected' theme. It will incorporate TV, press, DM and online activity and is part of a fresh broadband ...

YMCA debuts direct and ambient campaign

02 Apr 2009 | by Becky Wilkerson

The direct mail drive, developed by charity fundraising specialists DMS, rolled out this week. It will be supported by ambient media in London, launching on 4 April, in the form of life-size silhouette cut-out boards representing homeless young people. The direct mail campaign asks donors to send back a personal ...

Marketing's Direct Marketing and Sales Promotion League Tables 2009

31 Mar 2009 | by Noelle McElhatton

of the direct marketing (DM) and sales promotion (SP) industry. There is a land-grab for digital business ... but has expanded its offer to include advertising, digital, DM, design and experiential marketing ... of integrated pitches was up 15.8% on the previous year, according to intermediary AAR. Tony Spong, head of DM ...

There's no denying diversity

26 Jan 2009

audit: assess your website, advertising and DM, packaging and PR campaigns. Look at your employee ...

Green charity BTCV campaign

15 Jan 2009 | by Becky Wilkerson

The Mud, Sweat and Cheers campaign, by charity specialist DMS, aims to raise funds and increase volunteer numbers for the charity. Marketing activity includes online, direct-mail appeals and a dedicated ... at Buckingham Palace. Last year DMS won the charity fundraising accounts for Asthma UK, Cats Protection, Oxfam ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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