to remove filtersBR Video: Consumers downplay influence of food and drink ads
11 Nov 2009 | by Susan Billinge
TV, print and DM, among others. In its first year, 85% of primary schools registered, 39 million ...
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DMG's Ben Langdon: 20:20 London gives us creative 'sex appeal'
15 Dec 2009 | by Daniel Farey-Jones
: the fastest-growing digital DM marketing combine you've never heard of ...
Noble rejoins TMW as digital creative director
13 Jul 2009 | by Rachael Gallagher
moved away from the traditional DM agency set up, to a more integrated creative department ...
DM budget cuts abating says Bellwether
13 Jul 2009 | by Daniel Farey-Jones
digital direct activity with slowing the slide in budgets. Stockley said: "The growth in DM applications ... traditional off line DM channels. "As a result, the rate of decline has slowed significantly compared ...
David Steele lands CEO role at CDMS/Transactis
02 Jul 2009 | by Ben Bold
LONDON - CDMS/Transactis, a data-driven DM specialist, has appointed former Dunnhumby director...Steele, who has 15 years' experience in the loyalty marketing sector, was most recently managing director of retail at DM specialist Dunnhumby in the UK, leading its commercial relationship with Tesco, and general manager of its Ireland operation. CDMS, which recently strengthened its data credentials ...
DTV hires Derek Humphries as creative strategist
26 Jun 2009 | by Ben Bold
LONDON - DM specialist agency DTV has appointed marketing consultant Derek Humphries as director
Cannes attendance expected to be down by 40%
22 Jun 2009 | by Staff
For the latest news on judging from Cannes visit Campaign. TMW's Daren Kay blogs on judging the DM lions ...
Marketing's Direct Marketing and Sales Promotion League Tables 2009
31 Mar 2009 | by Noelle McElhatton
of the direct marketing (DM) and sales promotion (SP) industry. There is a land-grab for digital business ... but has expanded its offer to include advertising, digital, DM, design and experiential marketing ... of integrated pitches was up 15.8% on the previous year, according to intermediary AAR. Tony Spong, head of DM ...
Suppression uptake increases in 80% of bureaux
19 Mar 2009 | by Nikki Sandison
marketing agenda. "It hasn't been an easy time for the DM industry with proposed government legislation ...
DM Focus buys into Software Bureau offering
12 Feb 2009 | by Daniel Farey-Jones
LONDON - Direct media agency DM Focus is the latest company to purchase The Software Bureau's data...Normal 0 DM Focus will use Cygnus to process client data and offer a bureau service, which will expand its offering to existing and potential clients across all sectors. A key component ... director at The Software Bureau, said: "DM Focus have a terrific attitude towards data, and by bringing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
