to remove filtersKarmarama to scoop Early Learning Centre
16 Jul 2009 | by Matt Williams
closely with Partners Andrews Aldridge, which looks after the Early Learning Centre's DM business ...
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Lida wins DM brief for Signet jewellers
20 Aug 2009
LONDON - Lida has been appointed to the direct marketing account for Signet, the owner of the jewellery chains Ernest Jones, H Samuel and Leslie Davis.
Personalised DM significantly more likely to succeed
02 Mar 2009 | by Sarah Crawley-Boevey
London - The majority of consumers are between five and ten times more likely to respond to properly personalised marketing offers compared to standardised or superficially personalised communications, according to research out today.
WDMP wins Philips consumer lifestyle DM account
27 Feb 2009 | by Matt Williams
LONDON - Philips has appointed WDMP to the direct marketing account for its UK consumer lifestyle division after a pitch against undisclosed agencies.
Avis reviews pan-European digital and direct account
06 Feb 2009 | by Matt Williams
The car rental service is looking for an agency to handle all creative and media output across the digital and DM sectors, with a specific focus on sales and retail activity. The brief will not incorporate any of the rental service's affiliate marketing, which is handled by Web Liquid. McCann Birminham ...
The Work: New campaigns - UK
23 Jan 2009
is offering 100,000 holidays at affordable prices. The campaign, which spans press, online, DM and outdoor ...
DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post
09 Jan 2009 | by Noelle McElhatton
Welcome to the third issue of DM Media Digest, Marketing Direct's round-up of DM stories...Media Age reports. Spencer McHugh, Orange's former head of DM and now its head of brand communications ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
