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BR Video: Consumers downplay influence of food and drink ads

TV, print and DM, among others. In its first year, 85% of primary schools registered, 39 million ...

Waitrose launches DM campaign for essentials

. The campaign targets existing Waitrose customers. The DM pack's outer, which is illustrated with fresh produce ...

Premier Foods appoints Haygarth for DM task

LONDON - Premier Foods has appointed Haygarth to the consolidated direct marketing accounts for its Sharwood's and Loyd Grossman sauces range.

The Work: Private view

Bly Exposure: DM 3. THE TIMES Project: Saturday Times relaunch Client: Richard Larcombe, head ...

The Work: New Campaigns - UK

a DM pack designed to highlight the car's refined features. The pack contains a brochure in which ...

The Week: DM reviews - Multiply scoops water pitch

Highland Spring, the Scottish bottled water brand, has appointed Multiply to its below-the-line account. The Edinburgh-based agency won the business following a pitch against four undisclosed agencies, and will be responsible for creating a number of sales promotion campaigns for the brand throughout...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.