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DSG International hires Rapp for DM account

LONDON - DSG International, the owner of the technology retailers PC World, Currys and Dixons, has appointed Rapp to handle its direct marketing account.

HP kicks off pan-European DM review

LONDON - HP is looking for an agency to handle its pan-European direct marketing account for its PC and laptop division.

DM ad from Virgin Media banned by ASA

LONDON - A direct mailing promoting Virgin Media's £4.50-a-month broadband package has been banned by the Advertising Standards Authority.

Cisco plots review of media and DM

LONDON - Cisco Systems, the internet hardware company, is set to review its estimated £15 million media planning and buying and direct marketing business across Europe.

WDMP wins Philips consumer lifestyle DM account

LONDON - Philips has appointed WDMP to the direct marketing account for its UK consumer lifestyle division after a pitch against undisclosed agencies.

The Week: DM Reviews - Haygarth lands Palm task

Haygarth has been appointed to handle the £3 million European below-the-line account for the PDA brand Palm.

The Work: New Campaigns - UK

a DM pack designed to highlight the car's refined features. The pack contains a brochure in which ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.