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ScottishPower uses 'Mike the Microwave' to highlight cost savings

and potential customers across Scotland and the north of England, uses TV, outdoor, press, DM and online ...

Scottish Power hunts direct agency

The utilities company is approaching a handful of agencies with a brief to create and implement a variety of traditional DM campaigns, such as direct mail packs, door-drops and page inserts. The process ... this time. The DM pitch will not affect Scottish Power's relationship with its above-the-line agency ...

DM ad from Virgin Media banned by ASA

LONDON - A direct mailing promoting Virgin Media's £4.50-a-month broadband package has been banned by the Advertising Standards Authority.

Latest BT ad sees Kris Marshall try to win back on-screen girlfriend

connected' theme. It will incorporate TV, press, DM and online activity and is part of a fresh broadband ...

Cisco plots review of media and DM

LONDON - Cisco Systems, the internet hardware company, is set to review its estimated £15 million media planning and buying and direct marketing business across Europe.

DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post

Welcome to the third issue of DM Media Digest, Marketing Direct's round-up of DM stories...Media Age reports. Spencer McHugh, Orange's former head of DM and now its head of brand communications ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.