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Wunderman wins Lufthansa UK DM

. The appointment of Wunderman will be the first time that Lufthansa has worked with a DM agency on a retained basis ...

Cummins Nitro scoops Direct Grand Prix for Tourism Queensland

: "It is almost the perfect direct campaign because it started with the simplest and most basic DM ad ...

Dnx picks up Gatwick Airport DM account

LONDON - Gatwick Airport has appointed the integrated agency Dnx to its direct marketing account following a pitch.

The Work: New campaigns - UK

is offering 100,000 holidays at affordable prices. The campaign, which spans press, online, DM and outdoor ...

Choice Hotels Europe hires Spinnaker for CRM work

Europe , said: "Spinnaker is experienced in data-driven marketing and driving prospects from DM to online ...

Thomson calls direct marketing pitch

company, Portland Holidays. Portland does not currently have a retained DM agency. WDMP ... months after TUI appointed Billington Cartmell to the DM account for another one of its travel operators ...

DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post

Welcome to the third issue of DM Media Digest, Marketing Direct's round-up of DM stories...Media Age reports. Spencer McHugh, Orange's former head of DM and now its head of brand communications ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.