DMG's Ben Langdon: 20:20 London gives us creative 'sex appeal'
15 Dec 2009 | by Daniel Farey-Jones
: the fastest-growing digital DM marketing combine you've never heard of ...
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BBC Red Button attracts 11 million users a week
15 Dec 2009 | by Tristan O'Carroll
Red-button is deemed by many in the media and advertising community as relatively expensive - and ineffectual in terms of return on investment - compared to other forms of interactivity, such as online or DM. Meanwhile, other forms of interactive TV such as so-called green-button TV are emerging, which its ...
Mindshare wins DM brief for IMP
10 Dec 2009 | by Arif Durrani
across their range of partwork products. The win continues the expansion of Mindshare s DM portfolio ... director in July. Last month, the UK agency won the 3m media business with heavy DM work for Harley ...
Campaign Annual 2009 - Top 10 DM ads
10 Dec 2009 | by Staff
LONDON - Browse the gallery below to see the top 10 DM campaigns of 2009.
Advertising in the noughties - Top 10 DM campaigns
10 Dec 2009 | by Staff
LONDON - Browse the gallery to view the top 10 DM campaigns of the decade.
Draftfcb retains £15 million Post Office DM business
08 Dec 2009 | by Noel Bussey
London - Draftfcb has retained the £15 million direct marketing account for the Post Office.
Pitch update
04 Dec 2009
the Post Office first called a pitch for its DM account, an appointment is expected to be made. The three ...
Integration Essays: The integration blues
04 Dec 2009 | by Mike Spicer, group managing director at EHS Brann
an integrated through-the-line launch, your DM pieces will have to go to print a month or so earlier. Second, a lot can happen in a month. I can think of several times when a DM campaign integrated perfectly ... later, to one that bore little relation to the line on the soon-to-be mailed DM. So, despite all ...
New-Business Rankings: 4 December 2009
04 Dec 2009
Entertainment, Merlin, Northern Foods DM ACCOUNTS 1 1 Partners Andrews Aldridge 25 ...
Integration Essays: No need to smack
04 Dec 2009 | by Chris Lovell and David Longden
". By combining advertising with digital (and maybe a bit of DM, promotional marketing or PR), they claim to have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
