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UK online advertising spending overtakes TV

of the market, with press and DM on 18.5 per cent 11.5 per cent respectively. Overall, ad spending fell by 3 ... cent DM: 11.5 per cent Press classified: 11 per cent Outdoor: 4.8 per cent Directories: 4.4 per cent ...

The Week: DM Reviews - Rapier scoops VAT task

HM Revenue & Customs has hired Rapier to handle a direct marketing campaign that informs businesses about the upcoming rise in VAT. Rapier won the account after a pitch against two undisclosed agencies, in a process handled by COI.

The Week: DM Reviews - Rapier scoops VAT task

HM Revenue & Customs has hired Rapier to handle a direct marketing campaign that informs businesses about the upcoming rise in VAT. Rapier won the account after a pitch against two undisclosed agencies, in a process handled by COI.

Pitch update

to submit their initial information ahead of COI's deadline this Friday (25 September). In DM, Mini has ...

Pitch update

to submit their initial information ahead of COI's deadline this Friday (25 September). In DM, Mini has ...

New-Business Rankings - 25 September 2009

Standard, Kerzner DM accounts 1 1 Kitcatt Nohr Alexander Shaw 13 ...

New-Business Rankings - 25 September 2009

Standard, Kerzner DM accounts 1 1 Kitcatt Nohr Alexander Shaw 13 ...

Integrated marketing: The Big idea

-neutral, picking one agency from the PR, media, digital and DM spheres. The result is The Big Idea project, run ... ) and Lida (DM) - did the rest. The process triggered a series of presentations, with each agency ...

HMRC appoints Rapier to work on VAT DM brief

LONDON - HM Revenue & Customs has appointed Rapier to handle a direct marketing campaign informing businesses about the upcoming rise in VAT.

Close-up: Inside MBA

What attracted the big-budget AA to hand its ad and DM account to MBA? In the first of a new

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.