Proximity lands £50m Lloyds TSB DM account
20 Dec 2010 | by Sara Kimberley
Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year relationship with Rapier.
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of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year relationship with Rapier.
in 2007 and won the Andi Emerson Award at the New York Caples Awards for services to DM in 2009. Paul ...
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with a "make sure the DM follows through on the ad" attitude, when the original meaning is far more ...
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Client: Lloyds TSB Entrant: RKCR/Y Willis Fan, Lloyds TSB Credited companies - Creative agency: RKCR/Y design agencies: Rufus Leonard, Billington Cartmell; digital agencies: Saint, Digitas; DM agency: Rapier; media agencies: ZenithOptimedia, MEC Media used: Cinema, couponing/leafleting, direct ...
; digital agencies: Agency Republic, Reading Room; DM agencies: PAA, Kitcatt Nohr Alexander Shaw; integrated ...
Production company: Spank Exposure: TV, radio, press, outdoor, digital, DM 6. BEATBULLYING Project ...
will change with more content and extending into stores, online, in DM and through PR. ...