to remove filtersWPP buys US DM house
09 Dec 2010 | by Ed Owen
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM
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Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
Dentsu London: The Hadron Collider
03 Dec 2010 | by Ida Rezvani and Beeker Northam, Dentsu London
with a "make sure the DM follows through on the ad" attitude, when the original meaning is far more ...
IPA Effectiveness Awards 2010: Silver Award - Lloyds TSB
05 Nov 2010
Client: Lloyds TSB Entrant: RKCR/Y Willis Fan, Lloyds TSB Credited companies - Creative agency: RKCR/Y design agencies: Rufus Leonard, Billington Cartmell; digital agencies: Saint, Digitas; DM agency: Rapier; media agencies: ZenithOptimedia, MEC Media used: Cinema, couponing/leafleting, direct ...
IPA Effectiveness Awards 2010: Silver Award - Tobacco Control
05 Nov 2010
; digital agencies: Agency Republic, Reading Room; DM agencies: PAA, Kitcatt Nohr Alexander Shaw; integrated ...
The Work: Private View
05 Nov 2010
Production company: Spank Exposure: TV, radio, press, outdoor, digital, DM 6. BEATBULLYING Project ...
Close-Up: How will the future DM agency look?
29 Oct 2010 | by Matt Williams
planning director. "The role of DM agencies is changing," Martin Semmens, the Elvis founder, says ... : "DM agencies are in danger of being left behind because they've rarely held strong relationships ... that has let other direct marketing agencies down in the past. "If there's one place that DM suffers ...
The Work: Private View
29 Oct 2010
, digital (website and OLA), print, outdoor, radio, DM, trade 6. TOYOTA Project: Get your energy back ...
BMW calls pitch for motorcycles brief
21 Oct 2010 | by Matt Williams
. Work generally consists of press, in-store and DM activity, as well as some digital and social media ...
Learn the New 'Dating' Game
15 Oct 2010 | by Suzanne Bidlake, associate editor (reports), Campaign
agency R/GA, not a DM shop, "Nike+ is the best piece of DM content," Rik Haslam, the group creative ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
