to remove filtersThe art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
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New business leagues (1 Oct 2010)
04 Oct 2010
MEC enters the media top 10 while Meteorite makes an appearance in the DM league.
Bmibaby's new MD to embrace social networking in Twitter Q&A session
01 Jun 2010 | by Ben Bold
. It reads: "Sorry to hear you had problems with your seat, if you DM us your booking reference we ...
Virgin Media chooses Experian software for DM task
25 Mar 2010 | by Maisie McCabe
Marketswitch Optimization will provide Virgin Media with insight for Virgin to use in its direct marketing activity by analysing predictive models for each customer. The software then produces a mixture of DM communications which will best suit Virgin Media's business objectives and can be fed directly ...
Guide Dogs for the Blind calls integrated review
25 Mar 2010 | by Maisie McCabe
to boost its use of digital DM "ten-fold" to encourage supporter acquisition and retention. As part ...
Smart promotes Brabus car with bespoke billboards
16 Mar 2010 | by Maisie McCabe
brand was a TV campaign for the new Smart diesel, which was supported by online, inserts and DM. ...
The Economist seeks agency for DM business
11 Mar 2010 | by Matt Williams
The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent years, The Economist has used an in-house marketing team to handle its DM and CRM campaigns. However, before bringing the work in ...
US online advertising spend set to overtake all print and DM
09 Mar 2010 | by Arif Durrani
New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.
BBC and DM agencies in talks over eCRM brief
04 Mar 2010 | by Matt Williams
LONDON - The BBC is holding talks with direct marketing agencies as it explores dedicating more of its budget to direct marketing.
TV ads boost press, online and DM response rates says ITV
27 Jan 2010 | by Maisie McCabe
LONDON - TV ad campaigns boost online activity by 175%, direct mail response by 143% and press ad response by 52%, according to research from ITV and the Direct Marketing Association.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
