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PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

10 Dec 2010 | by Rory Sutherland

in 2007 and won the Andi Emerson Award at the New York Caples Awards for services to DM in 2009. Paul ...

New business leagues (1 Oct 2010)

04 Oct 2010

MEC enters the media top 10 while Meteorite makes an appearance in the DM league.

Fresh optimism for direct and digital agencies

12 Aug 2010 | by Campaign staff

% of agencies said that DM spend would rise, while just 18% predicted an increase in adspend over the next ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

to people. This means applying new methods to the channel combined with traditional DM principles. A few ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...

Twitter is adding its own URL shortener with metrics

09 Jun 2010 | by Jennifer Whitehead

Twitter has had its fair share of problems with spammers and phishing, especially through its direct messaging feature, but in March it started using its own URL shortening service in DMs, partly as a way of blocking suspicious links. It is now rolling this out with the added bonus of metrics ...

Bmibaby's new MD to embrace social networking in Twitter Q&A session

01 Jun 2010 | by Ben Bold

. It reads: "Sorry to hear you had problems with your seat, if you DM us your booking reference we ...

CREATIVE STRATEGY - Could DM be a vote-winner?

13 May 2010 | by Simon S Kershaw

If only MPs had put as much imagination into their campaign marketing as their expenses claims and Mad Cap'n Tom's manifesto, sighs Simon Kershaw.

OgilvyOne scoops integrated Bupa account

06 May 2010 | by Matt Williams

Claydon Heeley. OgilvyOne will now be responsible for overseeing all of Bupa's digital, DM, experiential ...

BMW picks Engine for consolidated UK creative accounts

31 Mar 2010 | by Staff

, with BMW looking for a new way to execute it in the UK. It is also thought the work will focus on DM ... . The DM incumbent was Euro RSCG KLP. BMW is also now expected to kick off a review of its UK media ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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