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Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...

Proximity lands £50m Lloyds TSB DM account

20 Dec 2010 | by Sara Kimberley

Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year relationship with Rapier.

WPP buys US DM house

09 Dec 2010 | by Ed Owen

WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM

Diageo GB consolidates DM roster into TMW and RPM

16 Nov 2010 | by Sara Kimberley

Diageo GB has reduced its roster of direct marketing agencies to Tullo Marshall Warren and RPM after a consolidation pitch.

DLG returns to postal surveys

21 Oct 2010 | by Daniel Farey-Jones

DLG last ran a paper survey in early 2007, according to Adrian Williams, chairman of DLG parent DM plc. Test surveys will go out in January before a full launch in March. The survey is planned to run to 16 pages, with a 2,500 prize draw incentive. The Consumer Research Poll aims to add ...

Learn the New 'Dating' Game

15 Oct 2010 | by Suzanne Bidlake, associate editor (reports), Campaign

agency R/GA, not a DM shop, "Nike+ is the best piece of DM content," Rik Haslam, the group creative ...

What Next in Engagement

14 Oct 2010 | by Suzanne Bidlake

that would once have been considered the epitome of DM. However, he added: "We get ourselves in a muddle ... , agreed that DM had old-fashioned connotations: "Maybe it could be rebranded as engagement or as brand action. We still pitch for traditional DM briefs, but we are getting them through inertia. Often, clients ...

Lloyds TSB reviews £50m DM account

11 Oct 2010 | by Sara Kimberley

Lloyds TSB is reviewing its estimated £50m direct marketing account.

Energy Saving Trust hands DM account to SFW

08 Oct 2010 | by Sara Kimberley

The Energy Saving Trust has appointed Stephens Francis Whitson (SFW) to handle its business-to-business direct marketing account.

DLG to relaunch RDP lead generation programmes

23 Sep 2010 | by Daniel Farey-Jones

DM plc's Data Locator Group is to relaunch Response Direct Publishing's offline lead generation..., as consultants for the relaunch. Adrian Williams, chairman of DM plc, said: "This is an exciting opportunity ...

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