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Proximity lands £50m Lloyds TSB DM account

Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year relationship with Rapier.

WPP buys US DM house

WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM

FedEx kicks off pan-European direct review

changing world", was created by BBDO Worldwide and ran across print and online for four months. The DM ...

Lloyds TSB reviews £50m DM account

Lloyds TSB is reviewing its estimated £50m direct marketing account.

Energy Saving Trust hands DM account to SFW

The Energy Saving Trust has appointed Stephens Francis Whitson (SFW) to handle its business-to-business direct marketing account.

MBA scoops LoveFilm direct marketing task

direct marketing activity, and last Christmas QPM rolled out a DM campaign for the brand based ...

MRM wins Philadelphia CRM account

's Chocolate Orange and Toblerone. Kraft did not previously have a retained DM agency for its Philadelphia ...

RNIB kicks off hunt for direct agency

this summer. The winner will be responsible for handling a series of DM campaigns to raise awareness of the charity and the work it undertakes. RNIB has not had a retained DM agency in recent months; however, it has previously used Rapp to handle some DM and strategic data work. St Luke's, the charity ...

DM agencies line up for European Avis brief

Avis, the car rental service, is on the hunt for a direct marketing agency to handle its loyalty programme across Europe.

Agencies compete for arthritis creative project

Agency. Its DM agency is BEC London, which was appointed in August last year following a three ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.