Proximity lands £50m Lloyds TSB DM account
20 Dec 2010 | by Sara Kimberley
Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year relationship with Rapier.
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Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
WPP buys US DM house
09 Dec 2010 | by Ed Owen
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM
Diageo GB consolidates DM roster into TMW and RPM
16 Nov 2010 | by Sara Kimberley
Diageo GB has reduced its roster of direct marketing agencies to Tullo Marshall Warren and RPM after a consolidation pitch.
Close-Up: How will the future DM agency look?
29 Oct 2010 | by Matt Williams
planning director. "The role of DM agencies is changing," Martin Semmens, the Elvis founder, says ... : "DM agencies are in danger of being left behind because they've rarely held strong relationships ... that has let other direct marketing agencies down in the past. "If there's one place that DM suffers ...
Lloyds TSB reviews £50m DM account
11 Oct 2010 | by Sara Kimberley
Lloyds TSB is reviewing its estimated £50m direct marketing account.
Energy Saving Trust hands DM account to SFW
08 Oct 2010 | by Sara Kimberley
The Energy Saving Trust has appointed Stephens Francis Whitson (SFW) to handle its business-to-business direct marketing account.
Alzheimer's charity kicks off DM review
29 Jul 2010 | by Sara Kimberley
The charity, which has previously used specialist fundraising agencies to create its communications, has contacted a number of DM agencies about the business. ART is the UK's largest dedicated financier of dementia research, with more than 14m in active grants. Earlier this year, it launched its ...
DM agencies line up for European Avis brief
22 Jul 2010 | by Matt Williams
Avis, the car rental service, is on the hunt for a direct marketing agency to handle its loyalty programme across Europe.
Agencies line up for Barclays DM review
01 Jul 2010 | by Matt Williams
Barclays is holding a review of its consumer-facing direct marketing arrangements.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
