10 Dec 2010
| by Rory Sutherland
in 2007 and won the Andi Emerson Award at the New York Caples Awards for services to DM in 2009. Paul ...
21 Oct 2010
| by Daniel Farey-Jones
DLG last ran a paper survey in early 2007, according to Adrian Williams, chairman of DLG parent DM plc.
Test surveys will go out in January before a full launch in March. The survey is planned to run to 16 pages, with a 2,500 prize draw incentive.
The Consumer Research Poll aims to add ...
23 Sep 2010
| by Daniel Farey-Jones
DM plc's Data Locator Group is to relaunch Response Direct Publishing's offline lead generation..., as consultants for the relaunch.
Adrian Williams, chairman of DM plc, said: "This is an exciting opportunity ...
23 Aug 2010
| by Ben Bold
Street'. The TV work will be backed by advertising in media, including digital and DM, with PR provided ...
09 Jun 2010
| by Jennifer Whitehead
Twitter has had its fair share of problems with spammers and phishing, especially through its direct messaging feature, but in March it started using its own URL shortening service in DMs, partly as a way of blocking suspicious links. It is now rolling this out with the added bonus of metrics ...
04 Jun 2010
| by Ben Bold
Direct marketing agency DMS has poached Proximity London managing partner Diana Rhodes and made her..., will be responsible for DMS's media and data planning. She will work alongside head of planning Steven Dodds, whose title also changes to joint head of planning, and will report to DMS managing director Elly Woolston ...
." Rhodes' appointment coincides with an account win. The agency has won the DM business of children ...
03 Jun 2010
| by Ben Bold
Printing giant St Ives has bought data-hosting and analysis company Occam DM, for more than £12m.
13 May 2010
| by Simon S Kershaw
If only MPs had put as much imagination into their campaign marketing as their expenses claims and Mad Cap'n Tom's manifesto, sighs Simon Kershaw.
01 Apr 2010
| by Matt Williams
LONDON - The direct marketing industry has achieved the recycling target set by the government and the Direct Marketing Association for 2009 and is already ahead of the goal set for 2013.
30 Mar 2010
| by Joe Thomas
our understanding of our target DM audience with regards to mailing frequency and greatly improve ...