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PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

in 2007 and won the Andi Emerson Award at the New York Caples Awards for services to DM in 2009. Paul ...

DLG returns to postal surveys

DLG last ran a paper survey in early 2007, according to Adrian Williams, chairman of DLG parent DM plc. Test surveys will go out in January before a full launch in March. The survey is planned to run to 16 pages, with a 2,500 prize draw incentive. The Consumer Research Poll aims to add ...

DLG to relaunch RDP lead generation programmes

DM plc's Data Locator Group is to relaunch Response Direct Publishing's offline lead generation..., as consultants for the relaunch. Adrian Williams, chairman of DM plc, said: "This is an exciting opportunity ...

MCBD confirms return of Tetley Tea Folk

Street'. The TV work will be backed by advertising in media, including digital and DM, with PR provided ...

Twitter is adding its own URL shortener with metrics

Twitter has had its fair share of problems with spammers and phishing, especially through its direct messaging feature, but in March it started using its own URL shortening service in DMs, partly as a way of blocking suspicious links. It is now rolling this out with the added bonus of metrics ...

DMS hires Proximity's Rhodes as head of planning

Direct marketing agency DMS has poached Proximity London managing partner Diana Rhodes and made her..., will be responsible for DMS's media and data planning. She will work alongside head of planning Steven Dodds, whose title also changes to joint head of planning, and will report to DMS managing director Elly Woolston ... ." Rhodes' appointment coincides with an account win. The agency has won the DM business of children ...

Occam DM bought for £12m by printing group St Ives

Printing giant St Ives has bought data-hosting and analysis company Occam DM, for more than £12m.

CREATIVE STRATEGY - Could DM be a vote-winner?

If only MPs had put as much imagination into their campaign marketing as their expenses claims and Mad Cap'n Tom's manifesto, sighs Simon Kershaw.

DM industry beats government recycling targets

LONDON - The direct marketing industry has achieved the recycling target set by the government and the Direct Marketing Association for 2009 and is already ahead of the goal set for 2013.

Boden turns to Experian for customer acquisition platform

our understanding of our target DM audience with regards to mailing frequency and greatly improve ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.