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Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

to people. This means applying new methods to the channel combined with traditional DM principles. A few ...

Strange bedfellows

08 Jun 2010 | by Kim Benjamin

to Steven Dodds, head of planning at direct agency DMS, there has been a growth in partnerships between ...

Bmibaby's new MD to embrace social networking in Twitter Q&A session

01 Jun 2010 | by Ben Bold

. It reads: "Sorry to hear you had problems with your seat, if you DM us your booking reference we ...

Dr Martens uses music to build online presence

23 Mar 2010 | by Joe Thomas

. However, this was later shut down. DM timeline 1960: Dr Martens began pro-ducing boots in the UK on 1 April. The product took its 1460 name from this date. 60s: DM boots became the footwear ...

Nissan launches Lonely Planet tie-in campaign

26 Feb 2010 | by Maisie McCabe

cutting edge and cool, culture and relaxation, music and entertainment and shopping and pampering. The DM ...

Crisis marketing: When the going gets tough...

03 Feb 2010 | by Suzy Bashford

perception that DM doesn't get out quick enough in a crisis, but you can get direct marketing and above ...

Marketers choose social media over DM

22 Jan 2010 | by Staff

they would be using the DM budget to do so. The 40% said they would cut their DM budget by more than a fifth ... surveyed were placing a reasonable or significant amount of effort moving from a campaign-centric DM model ... Marketers shifting DM budgets to social media ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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