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two of the largest DM accounts The Post Office and TV Licensing, which retained their incumbents ...
The telecoms company has approached network agencies with a request for proposals, and is due to draw up a shortlist of agencies to pitch for the business later this month. The account incorporates all of Vodafone s DM, CRM and eCRM activity, across both its business-to-business and consumer ...
marketing work across Europe. In the UK it has also used Tequila\ and BGD Group for some of its DM campaigns ...
Barclays is holding a review of its consumer-facing direct marketing arrangements.
A union is understood to be the preferred option as the group looks to integrate its UK agency businesses, which also include the DM agency Elvis, the branding agency Identica and the PR company Band Brown. Under the planned structure, all of the Cossette-owned communications businesses are expected ...
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
is one doing just DM and digital, but the output will be worlds apart. As a result, integrated ...
Twitter has had its fair share of problems with spammers and phishing, especially through its direct messaging feature, but in March it started using its own URL shortening service in DMs, partly as a way of blocking suspicious links. It is now rolling this out with the added bonus of metrics ...
to Steven Dodds, head of planning at direct agency DMS, there has been a growth in partnerships between ...
Direct marketing agency DMS has poached Proximity London managing partner Diana Rhodes and made her..., will be responsible for DMS's media and data planning. She will work alongside head of planning Steven Dodds, whose title also changes to joint head of planning, and will report to DMS managing director Elly Woolston ... ." Rhodes' appointment coincides with an account win. The agency has won the DM business of children ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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