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Royal Mail price hikes expected to hit DM budgets

of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

to people. This means applying new methods to the channel combined with traditional DM principles. A few ...

The art of serial brand arson

however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...

Virgin Media chooses Experian software for DM task

Marketswitch Optimization will provide Virgin Media with insight for Virgin to use in its direct marketing activity by analysing predictive models for each customer. The software then produces a mixture of DM communications which will best suit Virgin Media's business objectives and can be fed directly ...

Welcome to DM bulletin from Brand Republic

LONDON - Welcome to the DM bulletin from Brand Republic, a weekly round-up of direct marketing news

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.