to remove filtersPROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
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Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
Agencies line up for Barclays DM review
01 Jul 2010 | by Matt Williams
Barclays is holding a review of its consumer-facing direct marketing arrangements.
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
OgilvyOne scoops integrated Bupa account
06 May 2010 | by Matt Williams
Claydon Heeley. OgilvyOne will now be responsible for overseeing all of Bupa's digital, DM, experiential ...
Confused.com in search for DM agency
06 May 2010 | by Matt Williams
The company, which does not currently work with a retained DM shop, has drawn up a longlist ... wider variety of consumers. The appointed DM agency will handle a series of campaigns, focused ... with Confused.com. A number of price-comparison websites have increased DM activity in recent months ...
Santander reviews online bank task
07 Jan 2010 | by Kate Nettleton
LONDON - Santander is looking for an agency to handle the pan-European advertising, DM and digital
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
