to remove filtersMCBD confirms return of Tetley Tea Folk
23 Aug 2010 | by Ben Bold
Street'. The TV work will be backed by advertising in media, including digital and DM, with PR provided ...
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Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
MRM wins Philadelphia CRM account
30 Jul 2010 | by Sara Kimberley
's Chocolate Orange and Toblerone. Kraft did not previously have a retained DM agency for its Philadelphia ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
Strange bedfellows
08 Jun 2010 | by Kim Benjamin
to Steven Dodds, head of planning at direct agency DMS, there has been a growth in partnerships between ...
AIS picks up Pizza Express CRM brief
03 Jun 2010 | by Matt Williams
The agency won the account after a pitch process that began in April. AIS will now work on a variety of CRM campaigns for Pizza Express. The restaurant chain has not previously worked with a retained direct agency, but is now keen to increase its DM activity. Its creative agency is Work Club ...
Talisker whisky on hunt for first retained creative agency
27 May 2010 | by Matt Williams
has also created DM campaigns that promote Diageo's range of malt whisky brands, which along ...
Glenmorangie hands global creative to WCRS
25 Mar 2010 | by Noel Bussey
The Red Brick Road was involved at an earlier stage but had to pull out because of a conflict after its digital arm, Ruby, won the Glenfiddich DM and digital accounts. The review began in January this year and was handled by the AAR. There is no incumbent on the account. The Glenmorangie Company ...
Roster agencies on alert as Philadelphia calls DM pitch
11 Mar 2010 | by Matt Williams
in the discipline in recent years. Philadelphia does not have a retained DM agency as it has historically assigned briefs to its roster shops on a project basis. A number of agencies sit on the Kraft DM roster, including ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
