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Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...

WPP buys US DM house

09 Dec 2010 | by Ed Owen

WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM

Adman Tony Douglas passes away

15 Oct 2010 | by John Tylee

staged such a remarkable turnaround that DM B was named Campaign s Agency of the Year in 1987. Douglas ...

Energy Saving Trust hands DM account to SFW

08 Oct 2010 | by Sara Kimberley

The Energy Saving Trust has appointed Stephens Francis Whitson (SFW) to handle its business-to-business direct marketing account.

Jackpot Joy 'queen of bingo' by Beta

14 Sep 2010

will be supported by a radio, press, DM and digital campaign. ...

Alzheimer's charity kicks off DM review

29 Jul 2010 | by Sara Kimberley

The charity, which has previously used specialist fundraising agencies to create its communications, has contacted a number of DM agencies about the business. ART is the UK's largest dedicated financier of dementia research, with more than 14m in active grants. Earlier this year, it launched its ...

RNIB kicks off hunt for direct agency

29 Jul 2010 | by Matt Williams

this summer. The winner will be responsible for handling a series of DM campaigns to raise awareness of the charity and the work it undertakes. RNIB has not had a retained DM agency in recent months; however, it has previously used Rapp to handle some DM and strategic data work. St Luke's, the charity ...

Agencies compete for arthritis creative project

22 Jul 2010 | by Matt Williams

Agency. Its DM agency is BEC London, which was appointed in August last year following a three ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

to people. This means applying new methods to the channel combined with traditional DM principles. A few ...

Political parties shun outdoor ads

08 Jul 2010 | by Maisie McCabe

was notable for a shift towards DM from press and this trend continued during this year's election, with just ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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