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Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...

New business leagues (1 Oct 2010)

04 Oct 2010

MEC enters the media top 10 while Meteorite makes an appearance in the DM league.

MBA scoops LoveFilm direct marketing task

02 Sep 2010 | by Matt Williams

direct marketing activity, and last Christmas QPM rolled out a DM campaign for the brand based ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

to people. This means applying new methods to the channel combined with traditional DM principles. A few ...

Political parties shun outdoor ads

08 Jul 2010 | by Maisie McCabe

was notable for a shift towards DM from press and this trend continued during this year's election, with just ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...

Twitter is adding its own URL shortener with metrics

09 Jun 2010 | by Jennifer Whitehead

Twitter has had its fair share of problems with spammers and phishing, especially through its direct messaging feature, but in March it started using its own URL shortening service in DMs, partly as a way of blocking suspicious links. It is now rolling this out with the added bonus of metrics ...

Bmibaby's new MD to embrace social networking in Twitter Q&A session

01 Jun 2010 | by Ben Bold

. It reads: "Sorry to hear you had problems with your seat, if you DM us your booking reference we ...

Venables dares England fans to dream in The Sun's World Cup campaign

19 Apr 2010 | by Matt Williams

for the first time since 1966. The TV ad will be supported by press, poster, DM and online advertising. Digital ...

Virgin Media chooses Experian software for DM task

25 Mar 2010 | by Maisie McCabe

Marketswitch Optimization will provide Virgin Media with insight for Virgin to use in its direct marketing activity by analysing predictive models for each customer. The software then produces a mixture of DM communications which will best suit Virgin Media's business objectives and can be fed directly ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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