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Royal Mail price hikes expected to hit DM budgets

of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

to people. This means applying new methods to the channel combined with traditional DM principles. A few ...

The art of serial brand arson

however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...

Boden turns to Experian for customer acquisition platform

our understanding of our target DM audience with regards to mailing frequency and greatly improve ...

Dr Martens uses music to build online presence

. However, this was later shut down. DM timeline 1960: Dr Martens began pro-ducing boots in the UK on 1 April. The product took its 1460 name from this date. 60s: DM boots became the footwear ...

Sainsbury's kicks off digital ad review

Digital, advertising and DM shops have been approached about the brief, which includes all of Sainsbury's digital communications activity. Abbott Mead Vickers BBDO, the incumbent on the creative account and the Sainsbury's Finance digital business, has been invited to take part in the review ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.