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Royal Mail price hikes expected to hit DM budgets

of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...

Energy Saving Trust hands DM account to SFW

The Energy Saving Trust has appointed Stephens Francis Whitson (SFW) to handle its business-to-business direct marketing account.

PROMOTIONAL FEATURE: Find and target customers in the social media maze

to people. This means applying new methods to the channel combined with traditional DM principles. A few ...

Vodafone calls UK direct marketing review

The telecoms company has approached network agencies with a request for proposals, and is due to draw up a shortlist of agencies to pitch for the business later this month. The account incorporates all of Vodafone s DM, CRM and eCRM activity, across both its business-to-business and consumer ...

The art of serial brand arson

however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...

Scottish Energy in search for agency

of award-winning DM campaigns, including the "free-bee" work that won gold in the consumer direct mail ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.