Proximity lands £50m Lloyds TSB DM account
20 Dec 2010 | by Sara Kimberley
Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year relationship with Rapier.
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year relationship with Rapier.
, now chairman of Cheltenham-based agency DMS, part of DMG. Chris Barraclough went on to found ... -based" businesses. To launch the offering alongside Gray, DMG has also drafted in Woolston and DMS joint head of planning Steven Dodds. However, both will also continue to be significantly involved with DMS s existing ...
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM
with a "make sure the DM follows through on the ad" attitude, when the original meaning is far more ...
Diageo GB has reduced its roster of direct marketing agencies to Tullo Marshall Warren and RPM after a consolidation pitch.
DLG last ran a paper survey in early 2007, according to Adrian Williams, chairman of DLG parent DM plc. Test surveys will go out in January before a full launch in March. The survey is planned to run to 16 pages, with a 2,500 prize draw incentive. The Consumer Research Poll aims to add ...
The French's group's UK business achieved its highest year-on-year growth figure of 2010 with a 12.1% increase to 46m. Organic growth came in at 5.3% globally and 7.5% for the UK. New business wins in the country during the quarter included Barclays' DM and CRM business by EHS 4D . Despite France also ...
staged such a remarkable turnaround that DM B was named Campaign s Agency of the Year in 1987. Douglas ...
agency R/GA, not a DM shop, "Nike+ is the best piece of DM content," Rik Haslam, the group creative ...
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