The Work: Private View
29 Jan 2010
(feeling), not a left brain one (logic). The Waitrose (2) DM leaflet contains recipes delivered in a ... Group Plenty of food for thought in this week's Private View with a menu of dairy food ads, grocery DM ...
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Diary: Water-cooler Monitor
29 Jan 2010
-house production company called The Ark? A DM arm called Purgatory? Maybe a publishing division called Hell? ...
TV ads boost press, online and DM response rates says ITV
27 Jan 2010 | by Maisie McCabe
LONDON - TV ad campaigns boost online activity by 175%, direct mail response by 143% and press ad response by 52%, according to research from ITV and the Direct Marketing Association.
BMW shortlists four agencies to pitch for advertising business
26 Jan 2010 | by Matt Williams
in collaboration with DM shop Meteorite, while VCCP will pitch alongside fellow Chime Communications agency ...
Marketers choose social media over DM
22 Jan 2010 | by Staff
they would be using the DM budget to do so. The 40% said they would cut their DM budget by more than a fifth ... surveyed were placing a reasonable or significant amount of effort moving from a campaign-centric DM model ... Marketers shifting DM budgets to social media ...
Agency Performance Leagues 2010: Digital agencies
22 Jan 2010 | by Mandy Merron
reporting operating losses. Between them, the losses posted by DM Europe, Asia Digital Holdings and Agency ...
Hotline: Esporta appoints The Communications Agency
15 Jan 2010
integrated account. The agency's first work for the brand will incorporate press, digital, DM and radio
Esporta appoints The Communications Agency to integrated account
14 Jan 2010 | by Matt Williams
The agency won the business following a pitch against a number of undisclosed agencies. Louise Elstone, Esporta's head of marketing, made the appointment. The Communications Agency will now be responsible for creating a series of campaigns spanning press, digital, DM and radio advertising for the brand ...
Welcome to DM bulletin from Brand Republic
14 Jan 2010 | by Daniel Farey-Jones
LONDON - Welcome to the DM bulletin from Brand Republic, a weekly round-up of direct marketing news
COI prepares review of £30m DM roster
11 Jan 2010 | by Matt Williams
LONDON - The COI is preparing to review its £30m direct marketing creative roster after kicking off a separate tender process for a new supplier framework covering operational services such as data, email and consultancy.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
